E&M Industry and Influence

The US International Trade Administration’s Department of Commerce reports that the US entertainment media, or media and entertainment industry, is the largest in the world, representing a third of the global M&E industry at $717 billion. The industry is made up of subsectors that include motion pictures, television programs and commercials, streaming content, music and audio recordings, broadcast, radio, book publishing, video games, movie theaters, video production, distribution and consumption; and ancillary services and products.
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Because the entertainment media industry is so influential in terms of social enactment and fiscal value, it would stand to reason that the industry and its output has far and long reaching effects on certain aspects of sustainability, such as ecological degradation or regeneration. 

However, implementing entertainment media as a solution is not as simple as it might sound. Although access to the entertainment media industry and its resources amongst design communities is an opportunity for designers interested in sustainability to apply innovative production technologies, there may exist a systemic disconnect between the materials of delivered entertainment media media, the byproduct of the production processes of delivered entertainment media media, and the structures, practices and yields that entertainment media media organizations create.